Effective recruiting is rapidly becoming a top competitive advantage in business. Companies need recruitment solutions that can shorten the time to hire, attract diverse workers, and develop a strong pool of qualified applicants while controlling recruiting costs.

Social media and advances in technology have both impacted recruiting in myriad ways. But three interesting recruitment solutions that really create a recruiting edge in companies that are using them are mobile recruitment, video interviews, and candidate experience.

Mobile Recruitment

The latest research indicates that at least half of job seekers with mobile devices would like to use them more to search for jobs. Studies show a strong demand for mobile job search applications for job alerts, job application status tracking, and other job search activities.

Recruiters that integrate mobile computing and communications into their recruitment solutions will be the most successful and be well positioned to participate in social media and new technologies.

Simple mobile recruitment solutions include job postings, but there are many other opportunities to leverage mobile in recruiting. Use these three mobile recruitment solutions to mobilize your recruiting:

The latest research indicates that at least half of job seekers with mobile devices would like to use them more to search for jobs. Studies show a strong demand for mobile job search applications for job alerts, job application status tracking, and other job search activities.

Recruiters that integrate mobile computing and communications into their recruitment solutions will be the most successful and be well positioned to participate in social media and new technologies.

Simple mobile recruitment solutions include job postings, but there are many other opportunities to leverage mobile in recruiting. Use these three mobile recruitment solutions to mobilize your recruiting:

  • Integrate recruiting functions on social sites like Twitter, Facebook, and LinkedIn with mobile interfaces.
  • Make sure your career site is optimized for mobile, including the online application, so mobile job seekers don’t have to run back to their desks or laptops to express their interest in your opening.
  • Look into native applications for mobile devices. Although this requires a financial investment, it may have a positive impact on your recruitment ROI.

Video Interviews

Video interviews are recruitment solutions that save recruiters time and money by eliminating travel expenses, allowing them to conduct interviews at their convenience, and enabling them to share recorded interviews with other decision makers. Aside from video interview subscription services with easy software interfaces, recruiters can take advantage of online video technology such as Google Hangouts, Skype, webcams, and even cell phone video to conduct interviews.

Video recruitment solutions include live video interviews and recorded videos for different recruiting purposes:

  • If you’re not already on Google+, sign up and start using Hangouts for private interviews, group interviews, and panel interviews, and use them to present candidates to hiring managers.
  • Use Google+ to hold intern interviews on-campus right from your desk.
  • Use short YouTube videos or Google Hangouts to record interview preparation sessions for star candidates before introducing them to hiring managers.
  • Have candidates record video interviews and use them to introduce them to clients and hiring managers for placement opportunities.

Candidate Experience

For employers and recruiters involved in developing and improving an employer brand, paying attention to candidate experience is critical. With the rise of social media, and sites like Glassdoor.com and Vault.com, applicants, candidates, and employees can share their opinions of and news of unpleasant recruiting and employment experiences with their friends and associates online.

Even without electronic avenues of rating their good or bad experiences trying to get a job with your company, bad word of mouth and ill-will because of a careless or negligent recruiting process can quickly turn into a reputation as an undesirable employer and affect your ability to attract top candidates.

Important recruitment solutions for developing or improving the experience for applicants and candidates seeking employment at your company includes the following:

  • Engaging job postings on the company website and job boards
  • Good (translation: frequent and fast) communication about the status of their application
  • Common or uncommon courtesy (going beyond mere acknowledgement to kindly thank candidates for applying is a nice touch that is often remembered for a long time, as is the opposite)
  • A quick and pleasant application process
  • A good feedback element such as a candidate experience survey for every applicant

So, there you have it – three more highly effective recruitment solutions to add to your arsenal: Mobile Recruitment, Video Interviews, and Candidate Experience. Your competitors are most certainly putting these solutions to good use, so climb aboard and join the race to win the war for talent.

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