Companies with high turnover know how important it is to get the right candidates into the right positions. But it’s also important to know that those candidates will be happier, more productive, and more engaged if they also fit with the company culture.

A conservative mid-career accounting professional with a work history in the banking industry may not feel comfortable running the accounting department in a creative startup with a focus on innovation and change. A corporate group that values and expects teamwork and collaboration isn’t the best work environment for someone who likes and has a work history of working independently.

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Ignoring candidate care will seriously impact your company for a long time. Remember the last time you decided to treat yourself to something special at the local department store but came home empty-handed? You waited patiently for a salesperson to assist you, but no one asked if you needed help. So you left the store…

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