Over the past few years, dramatic changes in recruiting and talent selection have popped up with advances in technology and social media. Not only do employers and recruiters have quicker, cheaper access to more information about more candidates than ever before, but candidates enjoy the same access to information about jobs and employers. This applies to IT recruitment as much as to any other area of recruiting. Recruiters must be aware of and use the latest methods and technologies to maintain competitive in efficient and employee sourcing and selection. IT recruitment professionals must get to the top candidates first to stay ahead of competitors. Video interviewing allows them to do just that.

Does Video Interviewing Really Save Money in IT Recruitment?

You may have an image of video interviewing for dating services, but it’s a valuable business and recruiting tool for organizations in all industries, including IT recruitment. It’s so valuable that Office Team’s 2012 survey found the use of video interviewing over a recent one year period jumped from 14% to 63% because of its value in the recruiting process.

Video interviewing in IT recruitment saves time and money and streamlines the recruitment and selection process in several important areas. It saves time in screening candidates, allowing a more in-depth evaluation of candidate presentation skills than a phone screen interview with the same kind of convenience. It saves money by allowing interview participants to conduct and attend interviews without costly travel. It saves time in the recruiting process by allowing interview participants more flexibility in scheduling interviews, especially with pre-recorded interviews that can be viewed at the interviewer’s convenience.

Types of Video Interviewing

Employers, hiring managers, and IT recruitment specialists can use a video interviewing service or conduct their own video interviewing with Skype, FaceTime, or Google+. Video interviewing services such as SparkHire, GreenJobInterview, HireVue, Montage Talent, and InterviewStream provide a range of convenient features to store, share, and evaluate video interviews for a fee, while conducting video interviews independently costs only the investment in time and manual processes.

Video interviewing in IT recruitment takes three forms: live two-way interviews, one-way recorded interviews in which candidates answer standard screening questions on video for the interviewer to view later, and live panel interviews for candidates and more than one interview attendee, such as a recruiter and hiring manager. Each type of video interview has benefits in the IT recruitment process but they all allow for greater flexibility and convenience than traditional interview procedures, saving time and money.

Beyond time and cost savings, video interviews enhance the IT recruitment selection process in many other ways:

  • Expand the candidate pool by motivating passive candidates who may not otherwise interview because of travel and time away from work.
  • Allow interviews to become permanent records to include in candidate files and in employee files for future reference.
  • Provide greater consistency in evaluating candidates when predetermined scripts are used to support compliance and non-discrimination practices.

Who Uses Video Interviews for IT Recruitment?

Although video interviewing is ideal for large employers and more than 75% of employers with more than 10,000 employees effectively use video interviewing, it’s in use by small employers too. A GreenJobInterview survey found that almost half of all employers with less than 100 workers have done video interviews. With more affordable and easy-to-use technology, employers of all sizes, including IT recruitment companies, can incorporate video interviewing into their recruiting processes.

No matter how IT recruitment companies choose to use video interviewing, on their own or with a video interviewing service, for pre-screening only or for interviews to select final candidates for in-person interviews, it offers cost and time savings that are hard to find with other methods.

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