Social media for recruitment was not considered. However, social media has undergone many changes.
Today, it is hard to find a computer user who doesn’t have some form of social media presence. Many of those social media users are job seekers who could be working for your
company. The number of people using social media sites for employment opportunities continues to grow.
The following social media statistics were posted on RecruitingBlogs:
- Facebook helped 52% of job seekers find work in 2012.
- Facebook had 1 in 5 job seekers share a job with a contact.
- 65% of Facebook users are over 35. The average age of the Facebook user is 40.5 years old.
Facebook-using job seekers are made up of 70% males, under the age of 40 makes up 63%, and 40% of the users earn more than $75,000. College graduates make up 63% of the users.
- LinkedIn helped 38% of job seekers find work in 2012.
- LinkedIn had 19% of job seekers share a job with a contact.
- 79% of LinkedIn users are 35 or older; and the average user is 40.5 years old.
LinkedIn job seekers consist of 60% who are male, 62% under the age of 40, and 51% earn more than $75,000. College graduates make up 50% of the users.
- Twitter helped 34% of its job seekers to find work.
- Twitter had 11% of its users share a job with contacts.
- 55% of Twitter users are 35 or older and the average Twitter user is 37.3 years old.
Twitter job seekers consist of 67% male, 69% under the age of 40, and 46% earn more than $75,000. College graduates make up 44% of the users.
Using social media for recruitment taps into a large pool of qualified applicants and can mean a higher number of responses to job listings, as well as a better quality of recruits. Becoming a strong presence on social media sites can help a business stay on the cutting edge of recruitment, attracting the best candidates to their company. With the environment changing to include more businesses who use social media for recruiting, it can only continue to draw more job seekers to their pages.
Focus has turned from simply staying in touch and sharing, to utilizing the free online resources available to further their careers. Social media sites – not just for freaks and geeks anymore.
Andrew Greenberg’s roots in recruiting date back to 1996. He has experience both on the agency-side and corporate-side of the staffing business, with a focus in the financial services space at companies like Bloomberg and UBS. He also has core experience with information technology staffing, and has worked for major software companies such as SAP Business Objects and IBM/Informix Software. To get in touch with Andrew, you can reach him by email or by phone at (800) 797-6160.