How are you supposed to explain your company culture and employer brand to candidates who want to work for you or your company? What’s the big deal anyway? Don’t you just use a job description and a printout of the company website when you talk to candidates? Employers who don’t understand employer branding or use…

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Simon Barrow and Tim Abler defined employer brand in the Journal of Brand Management in 1996 as “the package of functional, economic and psychological benefits provided by employment, and identified with the employing company”. Can you explain your employer brand in a couple of sentences? Do you know what candidates think of your company? Does…

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